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Too many consumers don't have enough life insurance

10/9/2014

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A recent LIMRA study shows that under insurance continues to be a major problem for  consumers. This is echoed by repeated surveys over the years carried out by life insurance companies in New Zealand that up to 65% of consumers are either underinsured or not insured.

Also very interesting (and pleasing) is the increasingly important role of advisers as seen by consumers, with half of those surveyed saying they would prefer to deal face to face with a professional. One of the basic roles of an adviser is to help people understand the risks they face- as families and business owners- when they don't have sufficient (or the correct covers) in place. If you would like to read the full LIMRA article, click on this link http://bit.ly/1sZuTRP  


Consumers are also seeing the value of independent advice, particularly the ability of advisers to provide options to them within a range of respected brands.

If you have any thoughts to share please do so, or email me or call me on the contact details below.


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